NanoLumens Partners With Gimbal To Boost Digital Displays’ Relevance

digital signageA new partnership between LED visualization solutions manufacturer NanoLumens and location intelligence specialist Gimbal will address two of the major challenges in the digital signage industry — relevancy and attribution.

The partnership is a first step in creating a digital display platform designed to help bridge the information gap between the mobile user and the brick-and-mortar world. The goal is to deliver targeted messaging in a more immediate and relevant way to audiences that are standing in a specified area around a display.

“Incorporating Gimbal’s mobile engagement and location intelligence platform into our visualization platform is going to result in the next generation of truly interactive displays that create dynamic, data-driven and relevant engagement experiences for advertisers and consumers,” said Nate Remmes, VP of Strategic Alliances at NanoLumens, in a statement.


“Using beacon technology to trigger content changes is a powerful way to deliver more relevant messaging,” Remmes added. “Our focus is to create fully-enabled displays that can be integrated with content management systems, interactive campaigns or any future developments.”

NanoLumens plans to have its first Gimbal-enabled display solutions in the marketplace by early 2016.



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