A new partnership between LED visualization solutions manufacturer NanoLumens and location intelligence specialist Gimbal will address two of the major challenges in the digital signage industry — relevancy and attribution.
The partnership is a first step in creating a digital display platform designed to help bridge the information gap between the mobile user and the brick-and-mortar world. The goal is to deliver targeted messaging in a more immediate and relevant way to audiences that are standing in a specified area around a display.
“Incorporating Gimbal’s mobile engagement and location intelligence platform into our visualization platform is going to result in the next generation of truly interactive displays that create dynamic, data-driven and relevant engagement experiences for advertisers and consumers,” said Nate Remmes, VP of Strategic Alliances at NanoLumens, in a statement.
“Using beacon technology to trigger content changes is a powerful way to deliver more relevant messaging,” Remmes added. “Our focus is to create fully-enabled displays that can be integrated with content management systems, interactive campaigns or any future developments.”
NanoLumens plans to have its first Gimbal-enabled display solutions in the marketplace by early 2016.