Mondaine, a Swiss watch manufacturer, has enlisted digital retailing platform Mobispoke to launch its U.S. e-Commerce site and support the debut of its first smartwatch, the Mondaine Helvetica 1 Smart.
Prior to designing and executing the new site in June 2015, Mondaine did not have a U.S. e-Commerce presence, and relied on third-party retail partners to acquire sales across the country.
“We knew we wanted a digital design partner that matched our approach to watch design — timeless, simple and different,” said Courtney Robinson, Marketing Director at Marlox USA, the parent company of Mondaine. “We chose Mobispoke for its deep experience and ability to collaborate closely with our team to realize our e-Commerce vision.”
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As part of the partnership with Mobispoke, Mondaine selected an e-Commerce platform, implemented the tools for the digital marketing team, and integrated the existing wholesale process as a new direct-to-consumer fulfillment channel.
