M&M’s, the iconic candies from Mars, has launched its first-ever loyalty program — the M&M’s Fun Club — with a sweet offer: the chance to win a sleepover inside the M&M’s New York store in Times Square. Consumers who sign up for the program through March 19, 2025 will be entered to win, and they can earn the chance to make additional entries by taking on free challenges, such as completing extended profile questions or recruiting friends to join the club.
The slumber party, for the winner and four friends, will take place in April and will include personalized glamping setups and nostalgic sleepover activities as well as the opportunity to hang with a Spokescandy, try an exclusive M&M’s Fun Club flavor mix only available during the sleepover and be treated to an after-hours shopping spree.
“Our M&M’s fans are some of the most fun, loyal and creative people, so we created the M&M’s Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun,” said Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley North America in a statement. “We’re delighted to kick off the M&M’s Fun Club with a one-of-a-kind experience like the M&M’s store sleepover, to give fans a taste of the unique experiences, products and exciting prizes the brand has in-store.”
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