mms

M&M’s Sweetens Loyalty Program Debut with Times Square Store Sleepover Sweepstakes

M&M’s, the iconic candies from Mars, has launched its first-ever loyalty program — the M&M’s Fun Club — with a sweet offer:…

Outspoken Integrates With Apple Passbook

Mobile messaging company Outspoken has expanded its marketing platform to support Apple’s Passbook application. With the new feature, Outspoken clients will be…

Charlotte Russe Maximizes Social Sharing With New E-Commerce And Mobile-Optimized Sites

Retailers that cater to specific audiences and age segments are challenged to keep pace with their target customers’ wants and needs ―…

NCR’s Mobiqa Acquisition Could Boost Convergence Of Mobile/Kiosk Channels

The announcement this week that NCR Corp., a leader in assisted- and self-service solutions, had acquired mobile content company Mobiqa, signaled not…

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