Merchants Network Connects U.S. SMBs With Alibaba Shoppers

To help U.S. small businesses connect with the millions of shoppers on Alibaba platforms, the Chinese e-Commerce giant has introduced Taobao Global U.S. Merchants Network. The Network is designed to offer a low-cost, low-risk alternative for U.S. businesses looking to enter the Chinese market and sell to a significantly larger audience. More than 300 U.S.-based merchants have joined the Network to-date.

Taobao shoppers can complete purchases, discover new products, access content and engage through interactive media and mobile livestreaming.

Features of the network include:


  • Merchant Matchmaking: U.S. small businesses can access a centralized platform to connect with and sell their products to Taobao Global merchants who sell to Chinese consumers;
  • Ongoing Training: Alibaba aims to organize training seminars on a regular basis in operation and logistics to help Taobao Global merchants better identify industry trends and improve the user experience; and
  • Merchant Collaboration: The Network is designed to encourage stronger collaboration and information sharing through conferences and networking events.

“Alibaba created the Taobao Global U.S. Merchants Network to strengthen the connections between U.S. small businesses and Chinese consumers,” said Michael Evans, President of Alibaba Group in a statement. “The merchants who join this network are experts on Chinese consumers and are continually seeking new, unique American products for the millions of Chinese consumers they reach on Taobao. Being a part of this network will enable these merchants to more efficiently identify and work with U.S. small businesses to bring their products to Chinese consumers.”

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