Retail ecommerce sales grew 27.6% worldwide in 2020 and global marketplaces ruled the roost, making up nine of the top 10 most visited retail sites last year, according to a report from Fasthosts.
Amazon and Japan’s Rakuten were the #1 and #2 most visited retail websites in the world last year, with Amazon domains taking three of the top 10 spots (.com at #1, .de at #3 and .co.uk at #6).
Amazon.com received a staggering 2.6 billion monthly visits on average in 2020, with the ecommerce marketplace clocking more visits every hour than half the population of London. Amazon.com also ranks as the 12th-most-visited site globally across all sectors, beaten only by porn sites, social media sites and Google.
Number-two site Rakuten received an average of 268 million visits every week, equivalent to two times the total population of its home market, Japan.
Advertisement
Fellow marketplaces eBay (both .com at #4 and .co.uk at #10), AliExpress (#5), Taobao (#8) and Craigslist (#9) also ranked, with Walmart standing alone as the only retailer with a brick-and-mortar presence to make the top 10.
Turkish marketplace Trendyol almost made the cut at #11, and a number of traditional retailers are among the top 20 retail sites of the year, including Nike, Macy’s, H&M, Zara, Uniqlo and Nordstrom.
If you want to dive even deeper into the results, check out the full report here.
