Amazon.com received a staggering 2.6 billion monthly visits on average in 2020, with the ecommerce marketplace clocking more visits every hour than half the population of London. Amazon.com also ranks as the 12th-most-visited site globally across all sectors, beaten only by porn sites, social media sites and Google.
Number-two site Rakuten received an average of 268 million visits every week, equivalent to two times the total population of its home market, Japan.
Fellow marketplaces eBay (both .com at #4 and .co.uk at #10), AliExpress (#5), Taobao (#8) and Craigslist (#9) also ranked, with Walmart standing alone as the only retailer with a brick-and-mortar presence to make the top 10.
If you want to dive even deeper into the results, check out the full report here.