Amazon, Rakuten, eBay Top List of Most Visited Ecommerce Sites

Amazon Top Sites 2020

Retail ecommerce sales grew 27.6% worldwide in 2020 and global marketplaces ruled the roost, making up nine of the top 10 most visited retail sites last year, according to a report from Fasthosts.

Amazon and Japan’s Rakuten were the #1 and #2 most visited retail websites in the world last year, with Amazon domains taking three of the top 10 spots (.com at #1, .de at #3 and at #6). received a staggering 2.6 billion monthly visits on average in 2020, with the ecommerce marketplace clocking more visits every hour than half the population of London. also ranks as the 12th-most-visited site globally across all sectors, beaten only by porn sites, social media sites and Google.

Number-two site Rakuten received an average of 268 million visits every week, equivalent to two times the total population of its home market, Japan.


Fellow marketplaces eBay (both .com at #4 and at #10), AliExpress (#5), Taobao (#8) and Craigslist (#9) also ranked, with Walmart standing alone as the only retailer with a brick-and-mortar presence to make the top 10.

Turkish marketplace Trendyol almost made the cut at #11, and a number of traditional retailers are among the top 20 retail sites of the year, including Nike, Macy’s, H&M, Zara, Uniqlo and Nordstrom.

If you want to dive even deeper into the results, check out the full report here.

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