Rakuten

Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly…

How Tariff Uncertainty is Impacting Consumer Loyalty, Purchasing, Confidence — and What Retailers can do About it

It’s becoming clear that “tariffs,” a word that just a few short months ago was more familiar to economic historians than the…

Rakuten Launches Paid Membership Program Focused on Designer Brands

This fall, online marketplace Rakuten will debut the platform’s first paid membership offering: Rakuten+. The program is structured to connect designer brands…

Rakuten Offers Members Early Access to New York Fashion Week Designs

Rakuten has returned to New York Fashion Week and is offering its members exclusive items for pre-sale from the runway shows of…

Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled by Reuters had predicted…

The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also…

Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like…

The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later,…

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight,…

Google Drives Into Last Mile Tech Arena

As last mile efficiency has moved from a nice-to-have to a business necessity, some of the world’s largest companies — including Target,…

Ukraine Crisis: Retailers React With Direct Support, Charitable Efforts and Product Boycotts

Retailers across the globe are reacting to Russia’s invasion of Ukraine in multiple ways: some are refusing to carry Russian products like…

3 Brand Marketing Lessons from Super Bowl LVI’s Ads

People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared…

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Rakuten

Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

How Tariff Uncertainty is Impacting Consumer Loyalty, Purchasing, Confidence — and What Retailers can do About it

Rakuten Launches Paid Membership Program Focused on Designer Brands

Rakuten Offers Members Early Access to New York Fashion Week Designs

Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Google Drives Into Last Mile Tech Arena

Ukraine Crisis: Retailers React With Direct Support, Charitable Efforts and Product Boycotts

3 Brand Marketing Lessons from Super Bowl LVI’s Ads

From Data Center to Storefront: How AI + Edge Computing are Transforming Retail

2025 Telecom Retail Trends: AI, Tech, and What Your Peers are Planning Next

2025 Unified Commerce Benchmark for Specialty Retail

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

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