Rakuten

The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers

Consumers have no reason to pay full price for almost anything these days. Shoppers have gotten smarter about pricing strategies; they also…

Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered media landscape, events like…

The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later,…

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight,…

Google Drives Into Last Mile Tech Arena

As last mile efficiency has moved from a nice-to-have to a business necessity, some of the world’s largest companies — including Target,…

Ukraine Crisis: Retailers React With Direct Support, Charitable Efforts and Product Boycotts

Retailers across the globe are reacting to Russia’s invasion of Ukraine in multiple ways: some are refusing to carry Russian products like…

3 Brand Marketing Lessons from Super Bowl LVI’s Ads

People watch the Super Bowl to be entertained and to take part in one of the few remaining cultural experiences that’s shared…

Rakuten’s Xparcel Expedited Determines the Most Efficient Last Mile Route

Rakuten Super Logistics (RSL) has launched Xparcel Expedited, a shipping solution designed to provide two- to five-day transit times with lower costs….

Amazon, Rakuten, eBay Top List of Most Visited Ecommerce Sites

Retail ecommerce sales grew 27.6% worldwide in 2020 and global marketplaces ruled the roost, making up nine of the top 10 most…

Don’t Keep Them Waiting: BOPIS Pickups Under 2 Minutes Generate 4X The Return Visits

Retailers today are operating in the “NOW economy” — a time when mobile-first customers can summon almost anything they want on-demand. Buy…

Teradata Universe Report: How BevMo! Moved Toward CCPA Privacy Compliance

The Teradata Universe conference, held Oct. 20-24, brought together 3,200 attendees in Denver to gain greater insights into data analytics, along with…

Walmart Launches E-Commerce Site In Japan With Rakuten

Walmart has opened its first e-Commerce store in Japan through a partnership with Rakuten. The Walmart Rakuten Ichiba Store will offer Japanese…

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