Macy’s is furthering its commitment to trendy, ever-changing experiences with a revamped men’s department at its Herald Square flagship. The reimagined layout features new brands, updated visuals and a curated space for showcasing the latest trends called The Park.
The 14,500-square-foot Park will feature products from designers including Scotch & Soda, Coach and 7 For All Mankind and more, with additional brands introduced regularly. The Park will take this approach to the next level by offering cutting-edge fashion choices that refresh every eight to 12 weeks, ranging from apparel to accessories to shoes.
“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids at Macy’s in a statement. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”
The Park is following in the footsteps of STORY, a NYC-based experiential retailer that Macy’s acquired in 2018 that reopened in April as a store-within-a-store concept at 36 locations nationwide, including Herald Square. STORY regularly rotates its theme, product selection and associated events, from the debut theme of “Color” to the current “School of Style.”