As part of a new, multi-year deal, transportation network Lyft and Starbucks are collaborating to reward loyal drivers and riders.
Lyft drivers now have the opportunity to become My Starbucks Rewards loyalty program gold status members, and both drivers and riders can earn Starbucks loyalty stars, which are redeemable for food and beverages. Additionally, Lyft drivers can receive Starbucks eGifts from customers using the Lyft app. This gives users an opportunity to thank their Lyft drivers in a different, more personal way.
“With Lyft’s presence in 65 cities across the U.S., where we also have Starbucks serving the same communities, we knew this relationship would benefit our partners, Lyft’s drivers as well as our mutual customers that are already coming to Starbucks and using Lyft services,” said Adam Brotman, Chief Digital Officer at Starbucks. “Our digital loyalty ecosystem will strengthen Lyft’s ability to attract and retain customers in a highly profitable way, while at the same time accelerating the incrementality of redemption of rewards.”
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Later this year, Lyft and Starbucks plan to further expand their partnership by providing convenient and cost-effective transportation to Starbucks employees. The program initially will be tested in one market so the companies can gauge employee interest and adoption.
