Coast, a UK-based luxury fashion retailer, will launch a new online referral program powered by Mention Me. The retailer seeks to drive new customer acquisitions using the Mention Me “refer a friend” SaaS technology as part of a multi-channel CRM strategy.
The referral platform is designed to allow clients to enhance customer growth with features such as A/B testing and social media capabilities.
“We have built a very loyal customer base who are great advocates for our brand, and have continued on their customer journey with us online,” said Emma Bonar, Head of Digital for Coast in a statement. “A referral program is the most logical way to capitalize on the positive brand sentiment we have sustained, and reward our loyal customers. Mention Me’s platform stood out, especially with their tools to A/B test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.”