LightHaus, an in-store video analytics solutions provider, announced the addition of three new features for the LightHaus Visual Customer Intelligence (VCI) system at the NRF Big Show 2014. The additions include a traffic measurement tool designed to provide behavioral data on customer traffic flow throughout the entire store.
Additionally, LightHaus has added a “Sales Intercepts Measure” tool, which will help retailers identify and analyze the value of associate-customer interactions. As a result, executives can determine if associates are delivering consistently positive customer experiences, or flag situations where expectations are not met.
The “Shopping Groups” feature offers detailed measurement into how consumers respond to browsing and buying in a group setting. By measuring individual customers who are shopping in groups, retailers can gain a deeper understanding of conversion trends, helping them improve in-store staffing, marketing and merchandising.
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LightHaus also has incorporated more detailed store insights reporting. This web-based feature puts key performance indicators — such as store-level sales transactions, traffic and conversions — into the hands of store and regional operation managers. These real-time insights empower decision-makers to react and respond to store trends quickly and efficiently. The upgraded solution set will be available to retailers in Q1 2014.
