Lettuce Entertain You Selects Paytronix To Run Rewards Programs

Lettuce Entertain You Enterprises (LEYE), an operator of 90 restaurants throughout the U.S., has moved its Frequent Diner Club loyalty program to the Paytronix Rewards platform. LEYE is transitioning from a card-based to a mobile-centric loyalty program, and looks to leverage the Paytonix mobile and data analytics capabilities.

Paytronix designed its platform to enable LEYE to monitor down to the guest-level, identify its most valuable customers, and reward and engage with them in a relevant way.

Approximately one-fifth (18%) of LEYE’s revenue comes from the Frequent Diner Club, according to a company statement. The Frequent Diner Club is a three-tiered program that offers both bankable points and automatic rewards. The program evaluates each member at the end of the year, and moves a shopper’s tier up or down a level based on dollars spent.

LEYE expects to receive numerous benefits from the Paytronix Rewards platform, including:

Real time knowledge of both restaurant industry trends and technology updates;
API-accessible mobile capabilities that enable LEYE guests to view account balance information, earn and redeem rewards; and
Business-minded data analytics that capture data from the Paytronix multi-branded POS landscape with integrated software for guest enrollment and engagement.

“Lettuce Entertain You selected Paytronix because it gives us more access to our customer information and lets us do more with the new mobile app we are developing,” said Michael Lynch, Director of Frequent Dining for LEYE. “Paytronix also acts as a data center for the LEYE loyalty program, helping us identify guest behavior through promos, dining behavior.”