IKEA U.S. has partnered with SunPower Corp. to enable IKEA Family loyalty program members to purchase home solar solutions that can generate and store their own renewable energy. The program, called Home Solar with IKEA, is expected to launch in select California markets in fall 2022.
“At IKEA, we’re passionate about helping our customers live a more sustainable life at home,” said Javier Quiñones, CEO and Chief Sustainability Officer at IKEA U.S. in a statement “We’re proud to collaborate with SunPower to bring this service to the U.S. and enable our customers to make individual choices aimed at reducing their overall climate footprint. The launch of Home Solar with IKEA will allow more people to take greater control of their energy needs, and our goal is to offer the clean energy service at additional IKEA locations in the future.”
Home Solar will join other efforts IKEA is making to become circular and climate positive by 2030. The retailer is rolling out sustainable energy sources on its own properties, including two wind farms, two solar farms, two geothermal farms, seven biogas-fuel cells and rooftop solar arrays on 90% of its U.S. IKEA locations.
IKEA also offers its Buy Back & Resell service nationally in 37 store locations. The program, which launched in August 2021 as a pilot in its Conshohocken, Pa. store, lets IKEA Family members sell back their gently used IKEA furniture in exchange for IKEA store credit. The items are then resold in the store’s As-Is section, where both sustainability- and affordability-minded customers can purchase them.
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Both aspects of the program could be beneficial for IKEA. A survey by Coresight Research found that 29% of consumers consider environmental sustainability in their shopping choices more now than before the pandemic, while OfferUP found that 48% of consumers had bought an item through resale in 2020.
