Lands’ End Extends Private Label Card Services Deal

Lands’ End has signed a multi-year card services deal with Alliance Data Systems Corporation for its Visa co-brand and private label credit cards.

By using Alliance Data’s predictive data set and online acquisition capabilities, including real-time prescreen and instant credit, Lands’ End seeks to drive brand loyalty and engagement by allowing cardmembers to quickly build up reward points.



“Alliance Data has a strong track record of reaching customers across multiple channels and employing a sophisticated approach to marketing and loyalty,” said Michael Holahan, Senior Vice President of Marketing at Lands’ End in a statement. “We believe Alliance Data will further enable our customers to have the kind of simple and seamless experience they have come to expect from Lands’ End.”

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