John Varvatos has launched additional functionality to its e-Commerce site that allows shoppers to browse and reserve items available at their nearest location. The localization capabilities are powered by retail technology startup Radius8.
The technology will enable a more curated experience for shoppers at the store: when an associate prepares an order, they will also set aside complementary items for the customer to try on to complete the look. Their choices are guided by the shopper’s product interest, size and other information they have shared.
Approximately 80% of consumers “pre-shop” their store visit before visiting a brick-and-mortar location, according to Radius8. The tech startup claims that providing a store-powered experience for online shoppers improves conversion rates, and bringing them in-store maximizes the average order value and customer lifetime value.
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“Working with Radius8 allows us to translate the strength and distinctive nature of our in-store experience to our customers online by offering inventory visibility of locally available products,” said Guy Sommerhalder, COO at John Varvatos in a statement. “We are able to combine advanced digital technology with the opportunity to touch and feel our products and experience the brand in stores. This fosters a previously untapped level of connection with our customers and helps us standout as a brand.”
