RG Barry recently launched its second e-Commerce site using the EDGE eCommerce platform from Jagged Peak. Footpetals.com joins the company’s other web store, Dearfoams.com. The EDGE platform has been implemented by a number of leading consumer product companies to deploy web stores and optimize supply chain channel e-Commerce. “EDGE enables us to flexibly self manage our front-end web site and integrate our back-end systems using EDI,” said Kathryn Milette, Internet Manager for RG Barry. “And, given our history with the EDGE platform, we could streamline internal processes, as well as leverage existing Dearfoams.com functionality to delight Foot Petals’ online customers now and well into the future.” Foot Petals, Inc. was acquired by RG Barry in January 2011 and provides more than 20 footwear products, accessories and kits offering women solutions to foot discomfort.
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