Online local media company Local.com recently announced a rich media ad platform which incorporates in-store product inventory availability and current pricing data for products sold by local retailers. The solution has been integrated by Rovion, a division of Local.com, into the Rovion Ad Management Platform (RAMP). The web-based platform allows clients to create, serve and track original rich media and units that incorporate local product and shopping data; includes information on pricing, retailer sales, product details, store locations and in-store availability powered by Krillion; and generates revenue on a CPM basis when participating agencies’, brands’ and publishers’ ads are served. “RAMP enables any company to create sophisticated rich media ads that incorporate dynamic local product data within a platform that requires no technical proficiencies,” said Michael Sawtell, Chief Operating Officer of Local.com. “We believe this combination will prove to be valuable to a wide range of multi-channel retailers, consumer brands, agencies and publishers looking to drive better performance from their local online advertising spend.”
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