Advertisement

Local.com Rolls Out Rich Media Ad Platform To Incorporate In-Store Product Availability Data

Online local media company Local.com recently announced a rich media ad platform which incorporates in-store product inventory availability and current pricing data for products sold by local retailers. The solution has been integrated by Rovion, a division of Local.com, into the Rovion Ad Management Platform (RAMP). The web-based platform allows clients to create, serve and track original rich media and units that incorporate local product and shopping data; includes information on pricing, retailer sales, product details, store locations and in-store availability powered by Krillion; and generates revenue on a CPM basis when participating agencies’, brands’ and publishers’ ads are served. “RAMP enables any company to create sophisticated rich media ads that incorporate dynamic local product data within a platform that requires no technical proficiencies,” said Michael Sawtell, Chief Operating Officer of Local.com. “We believe this combination will prove to be valuable to a wide range of multi-channel retailers, consumer brands, agencies and publishers looking to drive better performance from their local online advertising spend.”

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: