J.Jill will launch the “Rhythm in Blues: On the road. On the stage. In every day” campaign, the first in an ongoing Inspired Women series that will be featured on jjill.com as well as in the retailer’s catalogs, customer emails, stores and on Instagram, Facebook and Twitter. The series will highlight real, remarkable women who are pioneers within their fields.
A team of artists will spearhead the campaign by wearing J.Jill’s latest denim designs and discussing what they love about their music and art. The theme “Rhythm in Blues” also will be extended through the entirety of J.Jill’s February collection.
“At J.Jill, our brand and designs have always been inspired by real women — inspired by the way they live and work, the way they serve others and their desire to build a brighter future,” said Linda Heasley, President and CEO of J.Jill in a statement. “For the first time, we want to celebrate the remarkable nature of these women in a more open way by including them in our marketing and advertising. Our denim-led ‘Rhythm in Blues’ campaign spotlights standout women who are pioneers in the typically male-dominated music industry. We look forward to showcasing how these amazing women wear and appreciate J.Jill in their daily lives on tour, onstage, in the office, at home and everywhere in between.”
The artists involved in the campaign include:
- Anne Akiko Meyers, concert violinist;
- Olga Kern, Concert Pianist;
- Tia Fuller, saxophonist and composer;
- Regina Carter, jazz violinist;
- Kelley O’Connor, mezzo-soprano;
- Gretchen Menn, rock guitarist;
- Katarina Benzova, rock photographer and documentarian; and
- Patricia Price, music consultant.