IBM is acquiring DemandTec, a provider of cloud-based analytics software that enables businesses to examine different customer buying scenarios, both online and in-store. The acquisition of DemandTec will extend IBM’s Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics.
DemandTec has approximately 450 customers worldwide in retail, consumer products and other industries. Retail industry segments served include grocery, drug, convenience, consumer electronics, office supplies, apparel, department stores, and quick-serve restaurants. Manufacturer segments include fast moving consumer goods categories such as food, beverage, and health & beauty. DemandTec also has a portfolio of 31 patents in the areas of pricing, response analysis, and promotion analysis.
The acquisition is subject to DemandTec shareholder approval, applicable regulatory clearances and other customary closing conditions, and is expected to close in the first quarter Q1 2012.