Hudson’s Bay has officially opened the virtual doors of its new third-party marketplace on TheBay.com, less than two months after first putting out a call for vendors to join the platform.
The company anticipates that it will have more than 500 sellers by the end of 2021. The addition of third-party vendors will allow the legacy retailer to feature a “significantly expanded” category offering that will include sports and recreation, tech, pets, health and wellness, and vintage designer handbags and watches.
“As part of our digital-first strategy, the launch of Marketplace catapults Hudson’s Bay to the forefront of ecommerce in Canada,” said Iain Nairn, President and CEO of Hudson’s Bay in a statement. “We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience.”
The marketplace is built on the Mirakl platform and is fully integrated into the existing TheBay.com website and Hudson’s Bay app. Hudson’s Bay says that the solution will allow it to onboard new sellers in days rather than weeks or months, “offering critical scalability at a time when online shopping has more than doubled in Canada over the past year.” Customers also will be able to earn and redeem Hudson’s Bay Reward points on all marketplace items.
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