Heinen’s Enhances Pricing by Adopting Competitive Intelligence Platform

Heinen’s, a grocery chain with stores in Ohio and Illinois, has partnered with Engage3 to expand its omnichannel visibility and analytics. The retailer will tap the Engage3 Competitive Intelligence Management (CIM) solution, with the goal of improving competitive pricing visibility and leveraging the platform’s machine learning-powered product linking capabilities to contextualize its competitors’ equivalent items.

CIM combines in-store data collection, online web scrapes and ad hoc data collection within the Missions App, which Heinen will use to see store-level pricing for all of its competitors. The platform collects 30 billion product pricing records annually in the U.S. and Canada to help retailers stay on top of upcoming price trends.

“[Engage3 has] all of the capabilities that we were looking for to execute our pricing strategy and we believe their private label matching capabilities will be superior to our previous partner’s,” said Kim Heinen, Packaged Goods Manager at ‎Heinen’s in a statement.


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