Foot Locker is joining forces with its biggest brand partner, Nike, to open additional experiential “Power” stores.
The Power stores are four times bigger than a typical mall Foot Locker store, with the newest location opening on August 10 in Manhattan’s Washington Heights. This is the first location to feature the Nike App at Retail digital technology within a brick-and-mortar space other than Nike’s own.
In the store, Nike loyalty members will be able to scan a barcode within the app to receive free products like sunglasses or shoelaces from the company’s “Unlock Box,” purchase exclusive items and have the chance to win a free pair of sneakers from the store’s “Shoecase” — a vending machine displaying sought-after sneakers.
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App users can also scan items to learn more about products, obtain pricing information and find available sizes and colors. Additionally, customers can use the Nike app to purchase items and pick them up at the Foot Locker store.
As part of Foot Locker’s “Home Grown” initiative, the store also will offer a curated assortment of local brands that Foot Locker has partnered with to sell exclusive and limited-release items, including companies like Lyfestyle NYC, Perico Limited, and Triangulo Swag.
Foot Locker and Nike will be hosting a series of events, appearances and activations for Foot Locker VIP members, NikePlus members and the local community to celebrate the opening of the newest Power store.
The retailer currently operates three Power stores in the U.S.; one in Detroit and two in Philadelphia. Upcoming stores are planned for communities in Los Angeles and Vancouver, B.C., and the New York-based retailer plans to roll out as many as 50 more Power stores over the next three years.
In its latest annual filing, Foot Locker announced plans to increase spending through its capital program to $275 million in 2019, up from $187 million in 2018, with most of the spending dedicated to building more Power stores.
