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Finish Line Goes Omnichannel in Epic Fashion

Finish Line has launched a new brand initiative designed to reach across all touchpoints, including online, social media and brick-and-mortar stores. Epic Finish will deploy digital content such as videos, media ads and photography featuring initial celebrity partners NBA player Anthony Davis and rapper Big Sean as the retailer seeks to make itself a primary destination for millennial and Gen Z consumers to buy sneakers and related apparel.

“Epic Finish will be visible and integrated across all touchpoints, giving us the opportunity to inspire and engage our customers on an ongoing basis,” said Imran Jooma, Chief Omnichannel Officer and EVP at Finish Line. Epic Finish “is not a campaign. It’s not a tagline. It’s an emotional connection point for our consumer to directly connect with the Finish Line brand.”

The initiative signifies Finish Line’s commitment to an ongoing investment in brand awareness, store experience and the continued development of its digital and customer relationship management capabilities.

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