FarmaCorp S.A., a Bolivian pharmaceutical retail chain, has entered a five-year agreement with Revionics to implement its Price Optimization solution.
With the Price Optimization solution, FarmaCorp S.A. will be able to adapt pricing strategies and tactics as shopper and competitor behaviors change. The retailer also will be able to align pricing tactics with strategic and financial objectives; forecast and measure the impact of price changes; and localize prices based on customer preferences. As a result, FarmaCorp S.A. will be able to improve sales and profit margins while supporting rapid growth plans.
“Implementing Revionics Price Optimization ensures our customers enjoy the optimal competitive pricing and value,” said Andres Valdivieso, CIO of FarmaCorp. “After considering several vendors’ solutions, we determined Revionics had the industry’s most superior product that would enable us to maintain our leadership in the market.”
