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EDCskincare Boosts Engagement, Conversions With New Search Functionality

EDCskincare, an online seller of skincare and cosmetics, teamed up with SearchSpring, a site search, merchandising and analytics provider, to help the company better compete with Amazon and its marketplace through more advanced e-Commerce search.

Over a six-month period, improved search capabilities helped EDCskincare to:

  • Double its number of search visits, from 30,000 to 60,000; and
  • Boost conversions from 1.6% to 9.6%.

The move to enhance its search capabilities was motivated by several EDCskincare vendors, which include brands such as Nuxe, La Roche Posay and Ahava. When these companies began working with Amazon and joined its Luxury Beauty Platform, third-party sellers such as EDCskincare were no longer allowed to list the brand’s products without going through a formal approval process.

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By partnering with SearchSpring, EDCskincare was able to provide its customers with the ability to seamlessly search for the products they’re looking for. SearchSpring allowed the company to implement natural language processing for a more streamlined search experience. It also added unique functionalities, such as an autocomplete tool that displays products aligned with what the customer is typing into the search bar in real time.

In just six months from implementing the solution, the e-Tailer experienced a significant uptick in customer engagement with its search bar, according to Duke Tung, Managing Director of EDCskincare.

“It encouraged people to search more,” he told Retail TouchPoints. “Our search visits doubled from 30,000 to 60,000, and the number of searches that translated to sales went from $570K to $790K. People that use search stay on the site for eight minutes versus a little less than a minute for those who don’t use site search. Conversion rates went through the roof — 9.6% vs. 1.6% — and bounce rate decreased as well.” 

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