beauty

Goop Launches New Mass Beauty Brand at Target, Amazon

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with…

E.l.f. Expands Skin Care Lineup with $355M Acquisition of Naturium

E.l.f. Beauty has acquired the fast-growing skin care brand Naturium for $355 million in a combination of cash and stock. The acquisition…

Beautyque NYC Founder: ‘Being Inauthentic is Going to Guarantee Failure’

Few purchases need to be as tailored to an individual shopper’s needs as beauty products, and this need for granular personalization extends…

Glossier Kicks Off First Retail Partnership with Debut at U.S. and Canada Sephora Stores

Glossier will launch its products at 600 Sephora stores in the U.S. and Canada as well as online and on the Sephora…

Charlotte Tilbury Glams Up Virtual Wonderland with Customizable Avatars

Charlotte Tilbury is the latest brand to launch a metaverse experience for the holiday season. Charlotte’s Beauty Realm is a 3D virtual…

Estée Lauder to Acquire TOM FORD in $2.8B Deal

Following weeks of public speculation regarding the acquisition, The Estée Lauder Companies (ELC) will acquire TOM FORD in a deal valued at…

WWD: Ulta Debuts New Store Format Organized by Themes and Major Brands

Ulta has unveiled its new store format that it will apply to more than 40 stores this year. According to WWD, Ulta’s…

Saks Gives Beauty Product Containers a Second Life with Recycling Program

Saks has partnered with TerraCycle to launch the Saks Beauty Recycling program, which will let shoppers send in empty beauty containers through…

Gen Z to Beauty Brands: Want me to Buy? Let’s Talk

It’s easy to assume that Gen Zers, who are accustomed to having information served up to them, are averse to research. But…

How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

This is not your parents’ beauty industry. Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic…

Glossier Returns to Brick-and-Mortar With Seattle Flagship 4X the Size of its Original Pop-Up

Glossier will return to brick-and-mortar with three permanent locations scheduled to open this year. The first will launch in Seattle’s Capitol Hill…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.