As presidential election season heats up, eBay is giving consumers a chance to vote for one of two mobile offers on apparel, technology and home products. Starting June 24, shoppers can visit twitter.com/eBay to vote on their preferences for “Summer of Choice” mobile deals. For example, the first vote will feature a Char-Broil Classic Grill at 70% off versus a Nutri Ninja Auto-iQ Blender at 50% savings.
Consumers can then purchase the winning “Summer of Choice” mobile deals within the eBay mobile app. There will be four polls throughout the summer months:
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The 4th of July: Voting begins on June 24; Deal released on June 27;
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Summer Fun: Voting begins on July 18; Deal released on July 21;
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Olympics: Voting begins on Aug. 8; Deal released on Aug. 11; and
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Labor Day: Voting begins on Aug. 22; Deal released on Aug. 25.
As mobile shopping continues to become a higher priority of younger consumers, eBay is diving head first into the channel for both product research and purchase. While many retail deals are available on a variety of digital and physical channels, the eBay deals only are available via a purchase on the mobile app.
With the frequency of mobile purchases increasing as much as 35% from January to May 2015, eBay is seeking to take advantage of a growing consumer base that is shifting behavior to reflect their preference for convenience.
Although retailers often still ponder how to optimize their mobile offering while separating it from a typical e-Commerce strategy, eBay is showing confidence in its app. The 2016 UPS Pulse of the Online Shopper Report revealed that more than half (53%) of online shoppers still prefer using the retailer’s mobile web site to an app, so it’s clear retailers as a whole have work to their app experiences. eBay is a step ahead of the pack.
“We know that Americans from coast to coast want choice — the right items at the right price — along with a quick and simple shopping experience,” said Hal Lawton, SVP of eBay North America. “Our new mobile app offers the most seamless way to browse and buy millions of items. And, all summer long, eBay is letting shoppers decide the deals that are right for them — delivering in-demand merchandise at extraordinary value, directly to their fingertips.”
