Dobell, a UK-based menswear retailer and designer, has implemented a customer acquisition platform from Mention Me to power its new referral marketing program. The referral campaign is part of Dobell’s wider marketing strategy that has helped the brand grow from £2 million to £12 million in three years.
Referral marketing is not new for Dobell, which reports that it has received 20,000 independent five-star customer reviews. The Mention Me solution will allow customers to share and track their positive brand experiences.
Using the company’s “refer-a-friend” SaaS technology, Dobell will be able to can track the success of customers’ referral activity and use that data to continually improve their strategy.
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“Our marketing strategy has always been to grow and develop the brand but in a natural and organic manner, and gaining trust is a core part of this,” said Keith White, Head of SEO and Marketing at Dobell. “We think that leveraging the advocacy of our already loyal and satisfied customers is the most raw and efficient way of doing so which is what led us to referral marketing. The Mention Me solution enabled us to get up and running quickly, incorporating customer service that matches our own, combined with the ability to A/B test offers to find the rewards that resonate most with our customers.”
