AI is transforming the way we shop – not just moving commerce to mobile or social platforms, but by letting digital agents do the work.
Consumers now use AI assistants to search, compare, review, and buy products. Imagine an assistant that restocks your pantry automatically based on your preferences. That future is already arriving.
- Nearly one in three consumers used generative AI for shopping in the past six months.
- Gen Z and Millennials trust those recommendations twice as much as traditional search results.
Retailers or brands that want to stay visible must adjust how they supply information to these agents. Specifically, retailers and brands need to:
- Structure data properly. Provide clean pricing, inventory, descriptions, reviews, and sustainability info. AI agents rely on this data to recommend your products.
- Serve both humans and machines. Continue appealing emotionally to real humans, but also optimize for facts like price, specs, and delivery.
- Support conversational commerce. Optimize prompts, integrate with AI platforms, and partner with chat-based buying interfaces.
Why It Matters
AI reshapes how retail media, shopper marketing, and performance ads intersect. At IAB’s Connected Commerce Summit on September 9 in NYC, industry leaders will share fresh consumer research, real-world case studies, and actionable strategies on integrating AI into commerce.
Advertisement
Consumers increasingly rely on AI to research and even make purchases for them. For brands and retailers, success means supplying signal-rich data to intelligent systems and preparing your brand to be asked for, not just clicked on.
