David’s Bridal is partnering with online men’s formalwear brand The Black Tux to create a one-stop-shop experience for its customers. The exclusive partnership allows David’s Bridal to expand its digital competencies and positions the brand as a fully comprehensive wedding and special occasion resource.
The Black Tux gains a brick-and-mortar presence with dedicated space in David’s Bridal retail stores as well as omnichannel marketing support. The in-store shops will be designed to showcase The Black Tux product offerings that complement the color assortment available at David’ Bridal.
“Teaming up with The Black Tux is a game-changer. Their elevated digital customer experience fits our omnichannel strategy perfectly,” said Jim Marcum, CEO of David’s Bridal in a statement.
In a release, The Black Tux will have a brand and digital presence with exclusive offers and product in David’s Bridal retail locations. Additionally, David’s Bridal will incorporate The Black Tux in its latest launches, including the “All-In-One Alterations” program. Black Tux customers can have their measurements taken at David’s Bridal locations nationwide and receive tailoring services offered by the retailer’s team of alterations professionals. In addition, brides who are members of David’s Bridal’s new loyalty program, Diamond, are eligible to win a free suit from The Black Tux once they reach the Shine level of the program.
“Partnering with David’s Bridal expedites our growth plans,” added Andrew Blackmon, Co-founder of The Black Tux in a statement. “Our product offerings blend seamlessly with the array of options available at David’s Bridal, providing every customer a fully integrated and interactive shopping experience.”
The partnership is the latest strategic advance for David’s Bridal, including:
• The launch of its Diamond loyalty program;,
• The acquisition of online wedding destination Rustic Wedding Chic;
• The launch of 3D and AR technologies on the David’s Bridal website;
• Its partnership with Affirm; and