Lancôme, YSL, Urban Decay and NYX Cosmetics have launched AR Try on for eyeshadow products on Pinterest as a way to make shopping for cosmetics more immersive online. This latest augmented reality feature joins Pinterest’s expanded product tagging feature.
“The future of shopping will rely on online shopping experiences that are similar to that of in-store and complement that joy we find in browsing, seeing curated collections and trying on products until we find what’s best for us,” according to a Pinterest release.
How AR Try on Works
With eyeshadow Try on, powered by Lens, Pinners can use AR technology to try on and shop beauty products on the iOS or Android app. Users click the Lens camera in search and then browse eyeshadows, try on in-stock shades and purchase through the retailer.
The virtual eyeshadow experience can be found across more than 4,000 shoppable shades. Pinners can filter product results by color, price range and brand, save to a board for later, or view a “more like this” section to see Pins with similar shades. Shoppers also can filter recommendations to match their own skin tone ranges. The experience also will go live when searching for eyeshadow-related queries in text search. With existing lipstick Try on, Pinners can toggle between lip and eyeshadow looks by clicking the eye or lip icon at the top.
Updates to computer vision, object detection and catalog uploads have made it easier to shop from a scene on Pinterest. In October 2020, Pinterest made product tagging more seamless with design and functionality changes that allow retailers to tag their own scene images with specific products. Now Pinterest is opening the feature in beta to a growing number of advertisers, and in coming months the company will expand product tagging to creators to tag in-stock products in their own Story Pins.