AR technology

Afterpay NYC Event Mixes IRL Product Drops and Immersive AR Experiences

BNPL provider Afterpay is bringing its newly launched online platform The DROPSHOP — which offers merchandise exclusives to BNPL customers — into the real world with a two-day immersive experience in New York…

3 Takeaways from NRF Converge: Quick-Hit Quotes from Sephora, Walmart, Zappos and More

After nearly 18 months of seismic changes and Olympics-caliber pivots, retailers are beginning to take a breath and examine what’s happened to…

Mineral Fusion Launches Virtual Try-On for Beauty Products at Whole Foods

Whole Foods Market is now offering shoppers a no-touch way to safely trial cosmetics products in-store through a virtual try-on experience with…

Cosmetic Brands Launch AR Try on via Pinterest

Lancôme, YSL, Urban Decay and NYX Cosmetics have launched AR Try on for eyeshadow products on Pinterest as a way to make…

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