Advertisement

Charming Charlie Deploys Digital Gift Card Platform With SVS

Women’s fashion accessories retailer Charming Charlie has expanded its relationship with Stored Value Solutions (SVS) to offer digital gift cards to fuel company growth. SVS has managed the retailer’s in-store gift card processing since 2012.

Since introducing access to digital eCards to complement the availability of physical cards, Charming Charlie gift cards purchased online during the winter holiday season grew exponentially year-over-year, according to a company statement.

As a natural progression in the existing partnership, Charming Charlie chose the SVS e-Commerce platform due to its scalability, customization options for greater consumer personalization and support to launch in time for the 2014 peak season.

Advertisement

“We have been extremely happy with SVS as our partner for all things stored value,” said John Hnanicek, CIO of Charming Charlie. “Our new ability to offer gift cards online for purchase and redemption helps to reduce overhead, increase visibility and overcome geographic limitations. The e-Commerce implementation was flawless and the added functionality makes our customer experience effortless. We love the proactive guidance, strategic support and consultative approach that SVS provides.”

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: