ChannelAdvisor Integrates With

ChannelAdvisor, a cloud-based e-Commerce solution provider, has integrated the Tmall Global solution into its platform to help retailers and manufacturers extend their businesses into China. Tmall Global is part of Chinese business-to-consumer (B2C) eTail marketplace, which is a subsidiary of the global e-Commerce company Alibaba Group.

Tmall Global is a new solution from designed to offer Chinese consumers a wider selection of branded products manufactured outside of the country. Foreign businesses can use the Tmall Global solution to sell directly to this market via, which accounts for up to 50% of China’s entire B2C market.

“In the U.S., marketplaces are about one third of e-Commerce, but in China, they’re 90%,” said Scot Wingo, CEO of ChannelAdvisor. “[Marketplaces] are the best way to get your product in front of the Chinese consumer, because that’s where they start and end their buying decisions.”


The Chinese e-Commerce market is expected to reach $672 billion by 2018, at an 18% annual growth rate, according to Forrester Research.

ChannelAdvisor Unveils Digital Marketing Solution
ChannelAdvisor also has released Digital Marketing, a new solution designed to integrate the company’s feed management and bid management capabilities into a single offering. As a result, retailers can manage all cross-channel campaigns efficiently, including: Paid search campaigns, Google Product Listing Ads, affiliate marketing initiatives and social media.

Features of the solution include:

  • Integrated price, quantity and bidding to make it easier for retailers to manage multiple advertising channels;
  • Cross-device conversion tracking to help retailers track and manage smartphone traffic and measure it against PCs and tablets;
  • Task automation processes such as keyword generation, data transformation, seasonal bid adjustment and overall bid management; and
  • Cross-channel and SKU-level reporting.

In one example, the new solution is creating efficiencies for Mobile Karma. “Before, we had one person managing our shopping feeds and mobile ads, another person managing our display ads and retargeting, and yet another managing our paid search campaigns,” said Woody Anderson, VP of e-Commerce at Mobile Karma. “Having all these moving pieces made it incredibly difficult to compare performance on these channels, determine where to invest further or pull back, and sync quantity and promotions across advertising channels. Now, using ChannelAdvisor Digital Marketing, this is all integrated under one umbrella, creating efficiencies and economies of scale, providing data to easily track clicks and assists, and enabling us to use that data to increase quality traffic and conversions.”

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