Build-A-Bear Workshop Taps TXT Retail To Support Global Growth

Build-A-Bear Workshop is implementing the TXT Retail Planning solution to support and accelerate its growth worldwide. The retailer will use the TXT platform to help optimize merchandise, store, pre- and in-season planning across all channels.

Beyond having a growing e-Commerce business and company-owned stores in the U.S., Puerto Rico, Canada, UK and Ireland, Build-A-Bear Workshop also has franchise stores in Europe, Asia, Australia, Africa and Mexico. With up to 400 stores worldwide, the retailer required a solution to support this rapid growth. Using TXT Retail Planning, the retailer will be able to manage end-to-end planning within a single platform. 

“With the additional complexities of direct and indirect channels in multiple countries, our need to increase our capabilities to plan the business has become a high priority,” said Jeff Fullmer, Managing Director Planning and Allocation at Build-A-Bear Workshop. “We needed the flexibility to manage a mixed-model environment combining both central and decentralized planning, and the ability to work in multiple currencies.”


After a thorough selection process, Build-A-Bear Workshop selected the TXT Retail Planning solution. Fullmer noted that the TXT team will help the retailer “implement our unique and specific requirements.” 

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