Build-A-Bear Workshop is celebrating the return of in-store parties, which were shut down for two years during the COVID-19 pandemic. The retailer, which announced last year that it was upgrading its ecommerce experience, has another reason to celebrate this year: its 25th anniversary. In honor of the milestone, Build-A-Bear is offering a Silver Celebration Party package.
“Our 25th Anniversary year is the perfect time to celebrate at Build-A-Bear and we are thrilled to be re-launching parties in Workshop locations around the world after a two-year hiatus,” said Sharon Price John, President and CEO of Build-A-Bear Workshop in a statement. “As we celebrate a quarter century of heart and hugs, we are happy to once again be able to gather and celebrate special moments with friends and family and make memories to last a lifetime. Build-A-Bear is the ultimate party destination, no matter the occasion, and we can’t wait to celebrate and continue to add a little more heart to life with our guests.”
The Silver Celebration Party will be offered at the retailer’s top price, $60 per guest. It includes all the features of an Ultimate Party Experience, which is priced at $45 per guest, in addition to products such as a mascot appearance, “wristie” or head accessory, one scent, a birthday bear headband for the guest of honor and a special birthday card signed by Build-A-Bear’s stars Bearemy and Pawlette. A standard Super Smiles Party costs $20 per guest, and set-your-own per-guest budget options start at $14.
At the beginning of the COVID-19 pandemic, Build-A-Bear announced that more than 90% of its workforce would be placed on unpaid leave while the employees’ medical, dental and vision benefits remained available. Most workers who were not furloughed saw pay cuts, while executive officers’ base pay was cut by 20%. Non-employee board director cash compensation was eliminated for Q1 2020.