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Bronto Software Unveils 2015 Holiday Resource Center

brontoBronto Software, a commerce marketing automation solution provider and Netsuite company, has launched its 2015 Holiday Resource Center.

The Resource Center is designed to help retailers optimize marketing strategies and maximize sales during the holiday season, offering a vast selection of critical planning tools, such as:

  • The Top 12 Marketing Tips For The Holidays: A white paper that provides tips and best practices for optimizing holiday marketing performance, as well as retail examples;

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  • The Month-by-Month 2015 Holiday Planning Guide: A step-by-step guide to the weeks and months leading up to the holiday season, this resource is designed to help marketers plan their holiday messaging strategies and campaigns. Downloadable templates can help marketers get started with tactical campaign activities;

  • Holiday Season Calendar: A printable and sharable one-page calendar to keep key holiday dates and shipping deadlines top of mind; and

  • Holiday Email Marketing Lookbook Series: The third annual, four-part lookbook series illustrates best and worst practices, including Black Friday and Cyber Monday campaigns, to help retailers build top-notch marketing programs and promotions.

The 2015 Holiday Resource Center also provides guidance on:

  • Maximizing engagement with holiday-centric email navigation;

  • Creating remailing strategies designed to not overwhelm shoppers;

  • Timing a countdown promotion; and

  • Reaching the mobile holiday shopper.

“Getting an early start on holiday planning can often make or break yearly financial performance for retailers, which is why we’ve designed the Bronto Holiday Resource Center in an innovative way to help commerce marketers jump-start holiday planning,” said Jim Davidson, Head of Research for Bronto Software. “At the same time, we aim to arm retailers with the essential knowledge they need to enhance marketing performance and drive holiday sales.”

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