Advertisement

Belly Launches Omnichannel Loyalty Platform

Loyalty technology provider Belly has launched BLUE, a configurable omnichannel loyalty platform for enterprise retailers. The new solution enables retailers to create unified experiences in-store, on mobile and online, in real time.

BLUE features a configurable setup, underlying infrastructure and simplified integrations manager to help retailers get to market quickly. Key features of the solution include:

  • Profile Manager, which allows marketers to collect their loyalty data in one place so it is easily accessible;
  • Rules Engine, which enables retailers to use their loyalty data to apply transactional and triggered rules to influence behavior; and
  • Integrations Manager, which connects with tools frequently used by retailers, such as BI, CRM or email marketing, to create a data-driven feedback loop to strengthen loyalty initiatives. 

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: