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ASICS Selects Retail Pro To Accelerate South East Asian Expansion

Footwear designer and manufacturer ASICS Corporation has selected Retail Pro, a customizable POS software platform, to facilitate its expansion into the South East Asian market.

With Retail Pro, ASICS aims to centralize store operations, improve pricing transparency and supply chain visibility, as well as guarantee consistency of product availability across markets.

ASICS selected the platform due to Retail Pro International’s aggressive rollout targets and support networks across Asia, including Singapore, Malaysia, Indonesia and Thailand. Retail Pro’s local expert team, coupled with the technology’s flexible design, will be critical to ASICS’s expansion goals, according to executives within the organization.

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“Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body,’ is the old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands,” said Maureen Neo, Financial Controller at ASICS Group. “Retail Pro is clearly a sound product in a sound company with its quality and global presence — more than 54,000 stores with impressive clientele in over 95 countries.”

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