Ascential plc, a global information company, has combined services from its existing brands to launch Edge by Ascential, an e-Commerce data and insights service for brand manufacturers and retailers.
The company, which acquired Clavis Insight earlier this year, is bringing together foundational elements from Clavis, Brand View, One Click Retail, and PlanetRetail RNG to provide clients with data, insights and advisory solutions to measure e-Commerce performance and drive sales.
Edge solutions include:
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- Weekly, daily and real-time digital shelf performance metrics;
- Monitoring of price movements, promotions, availability, product content changes and new product listings;
- SKU- and category-level online sales and share;
- Traffic, search optimization and conversion measurements;
- In-depth price and promotion analytics and benchmarking;
- Competitive and market intelligence; and
- Omnichannel go-to-market and market optimization strategies.
“Our solutions deliver everything our clients need to build and execute a winning sales strategy in an ever-changing retail environment driven by emerging technologies, innovative platforms and changing demographics in an increasingly challenging global trade system,” said Boren Novakovic, Managing Director at Edge by Ascential in a statement. “We give our clients a holistic view of their performance compared to the wider e-Commerce market and a clear plan of action to implement their strategies to drive their sales faster and further than ever before.”
The service has more than 400 employees in 10 offices across North America, Europe and Asia.
