Advertisement

Apple Pay Goes Live In Germany

Four years after debuting Apple Pay in the United States, Apple has launched the service in Germany. The introduction of the contactless payment option follows Apple Pay’s launch in Belgium and Kazakhstan earlier in December. Rival Google debuted its payments solution in Germany in June 2018.

At launch, Apple’s mobile payment platform will be available via financial services firms in Germany including Deutsche Bank, Commerzbank unit Comdirect, Hypovereinsbank, Wirecard, Hanseatic Bank and credit card providers Mastercard, Visa and American Express. By next year, the company plans to roll out the service to nine other banks, including DKB, INK and Revolut.

While the service is already available in more than 20 countries, its German launch was reportedly delayed due to a dispute over Apple Pay’s fees.

Advertisement

On its Apple Pay site for Germany, the company lists support from brands such as Bershka, Adidas, Aldi, Aral, Cigo, H&M, Kaufland, Kaufhof, Media Markt, McDonald’s and Zara.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: