WHP Global (WHP) has signed a long-term master license in Mexico with lifestyle group IBV Licensing to market and distribute the Anne Klein brand across all approved channels of distribution. IBV Licensing expects to launch its first line of women’s apparel, sportswear, home and accessories for Anne Klein in Mexico in late fall 2020, and Anne Klein exclusive retail stores are expected to open in Mexico by fall 2021. The new collection will be sold at department stores, online, at upscale specialty shops in Mexico and at Anne Klein branded stores.
After acquiring the Anne Klein brand in July 2019, WHP has focused on expanding global reach through international expansion, new key product categories and greater investments into social media and brand engagement.
“As we continue to invest in the Anne Klein business, we are pleased to see that demand for the brand around the globe is growing in tandem,” said Yehuda Shmidman, WHP Global Chairman and CEO in a statement. “Today’s announcement of our expansion plans to Mexico follows our recent announcement of expansion to China, and we see further global growth opportunities in our future.”
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Anne Klein currently generates more than $700 million in global retail sales with product distributed by its partners, which include Steve Madden for footwear and handbags, Kasper Group for sportswear, E. Gluck for watches, Herman Kay for outerwear, ONE Jeanswear Group for denim, Komar for loungewear, Marchon for eyewear, Centric for hosiery, Palm Beach for fragrance and cosmetics and The Jewelry Group for jewelry.
