Alton Lane And Journelle Deploy NetSuite Cloud Platform

Alton Lane, a men’s custom-tailored apparel retailer, and Journelle, a luxury lingerie and loungewear retailer, have both implemented the NetSuite cloud platform to streamline operations, improve internal processes and ensure real-time visibility into customer behaviors and overall business performance.

With NetSuite, the two retailers have replaced disparate software applications and integrated inventory and order management, supplier purchasing, financials, CRM and marketing into a single platform.

Since implementing NetSuite, Alton Lane has been able to launch new showrooms in as little as 40 days. Previously, the retailer need to install multiple, disparate systems. As a result, it took more than a year for Alton Lane to open its first showrooms.


“NetSuite’s unified platform serves as our single record of the truth and has helped us to deliver a highly personalized customer experience to our customers,” said Justin Stevens, Director of Domestic Operations at Alton Lane. “Being able to connect all customer, order, inventory and financial information has given us a more holistic view of the business down to the smallest details. This level of visibility was just not possible with our previous systems.”

Journelle has embraced NetSuite inventory management to gain real-time control and transparency into stock levels across all of its locations. With more than 20,000 SKUs, Journelle relies on this data to better understand overall inventory levels and give customers more flexibility regarding where they purchase, pick-up and return items.

“NetSuite has provided us with the flexible foundation and tools necessary to stay ahead and focus on making sure we are consistently delivering the exceptional, high-touch customer experiences that delight our customers and meet our strategic vision,” said Claire Chambers, Founder and CEO of Journelle. “We’re growing rapidly, and I credit NetSuite for supporting a lot of that growth. We don’t spend a lot of time thinking about whether or not something can be done in NetSuite, instead, we think about how we can make it happen.”

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