Customer Retention Cloud provider Sailthru has acquired Carnival, maker of a mobile marketing automation platform. The acquisition will allow Sailthru to give brands such as JustFab and TaskRabbit the ability to use cross-channel personalization, automation and analytics based on a single customer profile.
Sailthru manages more than 1.7 billion unique worldwide customer profiles, and the data enables retailers and media marketers to deliver a seamless, cross-channel experience to each individual. With the integration of Carnival, mobile engagements will also be informed by these profiles.
Carnival’s Mobile Marketing Suite features push notifications, in-app messaging, mobile analytics and a customizable message center that allows marketers to automate messages by customer behavior, location and demographic data.
“Marketers simply have not had the technology needed to deliver a truly relevant, cross-channel experience,” said Neil Lustig, CEO of Sailthru in a statement. “Sailthru’s mission is to help marketers build deeper, longer-lasting relationships with their customers. We believe that human connections matter more than ever before, and in Carnival, we’ve found a complementary company that delivers on this vision.”