Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia retailer that will now be known as CardVault by Tom Brady. The retailer plans to rapidly scale up its brick-and-mortar footprint, with its next flagship location to be located in the American Dream mall near MetLife Stadium in northern New Jersey. CardVault also operates stores in Boston’s TD Garden, Foxborough’s Gillette Stadium and the Foxwoods Resort Casino in Connecticut.
Additionally, CardVault is expanding its digital reach with exclusive content and livestreamed “box breaks,” a form of on-demand shopping for sports cards and collectibles. The retailer hopes that Brady’s global following will attract new collectors, investors and sports enthusiasts.
“Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be,” said Brady in a statement. “This isn’t just about buying and selling cards; it’s about curating history, building community, turning fans into collectors and giving them access to own great moments in sports.”
CardVault by Tom Brady faces tough competition in this sector. Ebay invested in trading card company COMC in November 2023, and Fanatics partnered with Sotheby’s in June 2024, solidifying its place in the trading cards market that began with Fanatics’ acquisition of Topps in January 2022.
Advertisement
