dunnhumby Acquires Apartis, Enhancing Promotion Management Platform

dunnhumby has acquired Apartis Software, an enterprise marketing and promotions management company. The deal is the culmination of a strategic partnership between the companies that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with an end-to-end promotions management platform.

The Enterprise Promotions Management platform combines dunnhumby’s customer data science-driven forecasting with Aptaris’ workflow and vendor management services. Retailers can use the platform to drive efficiencies at every stage of promotion management, including providing all the information needed to plan, deliver and measure every promotion within merchant and vendor teams.

Tim O’Reilly, CEO of Apartis, is now serving as a Strategic Consultant for dunnhumby. Apartis executives William Morrell, CTO, Krista Gettle, SVP of Product Management and Delivery, and John O’Reilly, SVP of Sales and Marketing will join the leadership team at dunnhumby.


dunnhumby, which specializes in grocery retail, invested in grocery e-Commerce solution provider GrocerKey in April 2018. The startup provides brick-and-mortar grocers with an online platform that directly integrates with their merchandising, loyalty and POS technologies.

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