Advertisement

dunnhumby Acquires Apartis, Enhancing Promotion Management Platform

dunnhumby has acquired Apartis Software, an enterprise marketing and promotions management company. The deal is the culmination of a strategic partnership between the companies that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with an end-to-end promotions management platform.

The Enterprise Promotions Management platform combines dunnhumby’s customer data science-driven forecasting with Aptaris’ workflow and vendor management services. Retailers can use the platform to drive efficiencies at every stage of promotion management, including providing all the information needed to plan, deliver and measure every promotion within merchant and vendor teams.

Tim O’Reilly, CEO of Apartis, is now serving as a Strategic Consultant for dunnhumby. Apartis executives William Morrell, CTO, Krista Gettle, SVP of Product Management and Delivery, and John O’Reilly, SVP of Sales and Marketing will join the leadership team at dunnhumby.

Advertisement

dunnhumby, which specializes in grocery retail, invested in grocery e-Commerce solution provider GrocerKey in April 2018. The startup provides brick-and-mortar grocers with an online platform that directly integrates with their merchandising, loyalty and POS technologies.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: