New York & Company Selects Sterling “Always in Stock” to Optimize Customer Buying Experience

Sterling Commerce
recently announced that specialty retailer New York & Company Inc. will deploy the Sterling Always in Stock solution as part of the retailer’s efforts to achieve seamless cross-channel operations.  The new Sterling solution is designed to combine advanced cross-channel order management with seamless integration capabilities.

“At New York & Company, we are all about building the customer experience,” said William Voit, EVP & CIO at New York & Company.  “Sterling Always in Stock will offer us innovative capabilities to save the sale that will not only minimize customer inconvenience and maximize customer loyalty, but also enable us to increase inventory optimization.”

The retailer’s proprietary branded New York & Company merchandise is sold exclusively through its national network of 592 retail stores in 44 states and an e-commerce store.  The company will deploy Sterling Always in Stock in an initial 100-store pilot as part of an initiative to optimize the store experience, giving associates the power to help customers find and purchase desired items.  By integrating Sterling Always in Stock with its point-of-sale systems, New York & Company is focused on supporting advanced cross-channel fulfillment by allowing ship to home for goods not available at the store.



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