If 2012 was declared “the year of the mobile consumer,” 2013 may be “the year of the mobile associate,” according to a new research study from JDA Software and Workforce Insight, titled: Workforce In Motion: Recruiting, Retaining And Engaging The New Face Of The Retail Workforce.
In fact, more than half (52%) of retailers plan to invest more in mobile workforce technology than they did in 2012, with 18% intending to spend “significantly more,” JDA reported. This surge largely is due to an increasing number of millennials entering the workforce: More than 80 million employees in this age segment currently have jobs in retail merchandising and sales.
These and other key findings will be uncovered in the upcoming webinar, titled: Workforce In Motion: Recruiting, Retaining And Engaging The New Face Of The Retail Workforce. During the presentation, Dave Bruno of JDA will share results from a survey of more than 100 retail executives. Additionally, John West of Workforce Insights will discuss best practices and case study examples that will help retailers better keep pace with millennial employees’ wants and needs.
When asked which areas of the organization would benefit most from mobility, retailers spotlighted the following:
- Customer service;
- Task compliance and visibility;
- District staff communications;
- Endless aisle for associates; and
- Self-service scheduling.
Additionally, retailers were asked to share insights on how they’re using technology for current workforce management strategies. Overall, 44% of retailers are using manual systems, homegrown solutions or spreadsheets to manage workforce scheduling and optimization, which is making workforce scheduling and optimization more challenging to achieve.
During this webinar, retailers will learn how to build a smarter, more efficient workforce using next-generation technology and mobility.
Click here to register for the webinar, titled: Workforce In Motion: Recruiting, Retaining And Engaging The New Face Of The Retail Workforce.