Walmart has approved embedded finance provider Parafin to offer financing to Walmart Marketplace sellers to help them grow their businesses
Parafin offers full-scale financial services programs to marketplaces, employing machine learning to analyze sales data to determine offer eligibility and terms. Since Parafin’s launch in 2021, it has served tens of thousands of businesses and extended more than $8 billion in offers via platforms including Worldpay and Mindbody.
“Parafin is on a mission to help grow small businesses,” said Sahill Poddar, CEO of Parafin in a statement. “Walmart is a leader in the small-medium business economy and is driving life-changing growth for these businesses that ultimately deliver on Walmart’s mission of helping people save time and money. We are incredibly fortunate to begin working with Walmart to offer SMBs new resources to grow on Walmart Marketplace.”
At its Let’s Grow conference last month, Walmart Marketplace added three popular categories to its assortment and expanded fulfillment offerings for sellers.
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