Predictive analytics platform provider Reflektion has raised $18 million in Series B funding led by Battery Ventures, with additional investments from Hasso Plattner Ventures and Intel Capital. The company will use the funds to grow its client base, which already includes The Walt Disney Company, Converse, Uniqlo and Godiva, and to expand into international markets.
Reflektion offers an Individualized Commerce Solution designed to allow retailers to respond to their customers in real time, capabilities that can increase conversions and retailer revenue by more than 20%.
“We have been impressed with Reflektion’s practical application of deep learning and artificial-intelligence techniques to assess customers’ intent and enhance their online experience in real time,” said Dharmesh Thakker, a Battery General Partner. “By leveraging cutting-edge, open-source platforms in the big-data arena, Reflektion is fundamentally driving Individualized Commerce and delivering stunning ROI for retailers.”
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